Bronze Anvil Award Honors Best of Best in PR Campaigns

An award-winning public relations firm, O’Reilly Public Relations is led by PR veteran Patrick O’Reilly. Based in Riverside, California, the firm provides expert public and media relations services to a variety of clients, including government agencies, non-profits, and large corporations. Regularly recognized for excellence, the Riverside firm has earned various awards, including the Bronze Anvil Award from the Public Relations Society of America (PRSA).

The Bronze Anvil Award honors what it calls the “best of the best” tactics in PR campaigns. Applicants for the award must present specific communications pieces that were integral to the overall success of a PR effort. Award categories include media relations, feature stories, websites, social media, blogs, print marketing, press kits, and more.

Judges consist of national PRSA members and others who have specific expertise in the categories they review. They judge applications based on content planning, creative quality, and technical performance, as well as the results the campaign achieved.

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2014 Public Relations Conferences

Patrick O’Reilly has accumulated extensive experience in the public relations field. As president and CEO of O’Reilly Public Relations in Riverside, California, he is active across the Western United States, providing public affairs, media relations, and crisis management services, among an array of other services. Patrick O’Reilly’s Riverside firm has received several awards from the Inland Empire chapter of the Public Relations Society of America.

In April of 2014, the Public Relations Society of America will hold its Counselors to Higher Education Summit, at which college public relations counselors will gather to be educated regarding the latest strategies in communication. The summit will focus on a theme of mobilization and change, advising PR professionals who handle the communications of higher learning institutions regarding ways to inspire change through community organization. Attendees will attend plenary sessions that provide useful strategies for everything from brand positioning to crisis management. Additionally, receptions and lunches will provide special opportunity to network with colleagues and media professionals. On the evening of the summit’s first day, there will be an award ceremony presenting the 2013 Advocate for Higher Education Award, and those attending will be treated to a special lecture by awardee Teresa Sullivan, president of the University of Virginia.