For over 20 years, Patrick O’Reilly has helped manage the public image of high-profile individuals from his public relations firm in Riverside, California. When a high-profile individual experiences a crisis, it can have a damaging effect on his or her public image. In such cases, public relations professionals like Patrick O’Reilly can take steps to minimize reputation damage.
In the early 80s, the parent company of the Tylenol brand, Johnson & Johnson, effectively managed a public relations crisis that could have done irreparable damage to the company. After it was discovered that bottles of Tylenol had been tampered with, Johnson & Johnson recalled $100 million worth of product in an attempt to prove to its customer base that its values safety. Additionally, it further displayed its interest in public safety by working with law enforcement agencies on both a local and national level in an effort to locate the perpetrator of the tampering crime.
Johnson & Johnson retained its positive public image by reintroducing Tylenol to the marketplace with tamper-resistant packaging.