Top Skills Needed to Rise in the PR Profession

Patrick O’Reilly, president of OPR Communications in Riverside, California, serves clients throughout the Western United States. While Patrick O’Reilly’s firm is based in Riverside, it has a track record of success in regional and national PR campaigns and has received several prestigious industry awards.

Reaching the top of the public relations field requires a diverse skill set. First, having the capability to get deep into data analysis allows you to gain credibility and make a strong case for how to realize your marketing vision. Also, you should possess well-developed people skills in order to network effectively with others and speak comfortably in front of large groups.

Next, you also need to read widely to be able to analyze industry trends and understand your audience’s needs and desires. Finally, digital skills are becoming increasingly important. You can stand out from your peers by increasing your technical capabilities and incorporating digital strategies into your marketing ideas.

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