PRSA Hosts International Conference in Atlanta

Public Relations Society of America pic
Public Relations Society of America
Image: Public Relations Society of America

An experienced public relations executive, Patrick O’Reilly serves as the president of OPR Communications in Riverside, California. Throughout the years, Patrick O’Reilly has led the Riverside firm to numerous Capella and Polaris Awards from the Public Relations Society of America (PRSA).

Since its inception in 1947, PRSA has hosted numerous symposiums to bring together professionals from across the communications and public relations sectors. The organization maintains a dedication to providing education and networking opportunities to its members through the annual PRSA International Conference. From November 8-10, PRSA held its International Conference at the Atlanta Marriott Marquis in Georgia.

This year, the conference drew 3,000 attendees from around the world. At the event, the society hosted more than 80 professional education workshops that featured categories such as leadership and management, integration, and specialization. The sessions offered insight into diverse topics ranging from how to create a prominent brand to how to become an influential company leader. Over the course of several networking meetings, conference participants had the opportunity to attend keynote speeches from prominent figures such as U.S. Congressman John Lewis and GLAAD CEO and President Sarah Kate Ellis.


Factors That Make Up an Effective Public Relations Campaign

A Riverside, California, public relations professional, Patrick O’Reilly leads OPR Communications as president. Patrick O’Reilly and his Riverside firm have garnered numerous accolades for successful campaigns over the past 14 years.

An effective public relations campaign involves thorough research. It is important to know both your audience, to create the right message, and the media outlets you will use, to ensure they are the right fit for a particular campaign. Conduct an informal survey to learn more about your demographic, and build a list of media contacts that will be influential in broadcasting your message.

Additionally, draft a newsworthy press release to boost exposure. For the best chance of having a media representative pick your announcement to share, make sure it has a strong news angle, such as the release of an innovative product or celebration of an anniversary. Including relevant quotes that are usable as sound bites also makes a press release more appealing. Avoid too much business promotion. It will read more like an advertisement, which reduces the likelihood of media distribution.