Factors That Make Up an Effective Public Relations Campaign

A Riverside, California, public relations professional, Patrick O’Reilly leads OPR Communications as president. Patrick O’Reilly and his Riverside firm have garnered numerous accolades for successful campaigns over the past 14 years.

An effective public relations campaign involves thorough research. It is important to know both your audience, to create the right message, and the media outlets you will use, to ensure they are the right fit for a particular campaign. Conduct an informal survey to learn more about your demographic, and build a list of media contacts that will be influential in broadcasting your message.

Additionally, draft a newsworthy press release to boost exposure. For the best chance of having a media representative pick your announcement to share, make sure it has a strong news angle, such as the release of an innovative product or celebration of an anniversary. Including relevant quotes that are usable as sound bites also makes a press release more appealing. Avoid too much business promotion. It will read more like an advertisement, which reduces the likelihood of media distribution.


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