Public relations executive Patrick O’Reilly leads OPR Communications in Riverside, California. From its Riverside office, Patrick O’Reilly’s firm provides crisis management to businesses nationwide and internationally.
Businesses experience a range of crisis situations, such as the distribution of defective products and theft of customer information. Having a communication plan in place prior to an incident can limit negative impact on a company’s brand and bottom line.
An ideal plan focuses on gathering facts and analyzing data to obtain critical information necessary for drafting a public statement. Management must conduct thorough due diligence to understand the cause of a problem. It may be necessary for members of the management team to delve into issues outside of their expertise in to fully comprehend the severity of a situation.
Following an investigation, a company should determine what information to share publicly. Rather than divulging all details, a company should focus on what information matters most to those listening. A public relations firm can assist with crafting a public statement that clearly and honestly relays information that will best preserve a business’ reputation.