Types of Marketing Collateral and Why Websites Are Important

Marketing Collateral pic
Marketing Collateral
Image: ehow.com

Patrick O’Reilly, a Riverside, California, communications professional, creates marketing programs that enhance brand awareness. Through his Riverside-headquartered company, Patrick O’Reilly offers assistance with various types of marketing collateral.

Traditional marketing collateral consists of printed brochures, direct mail, sales sheets, and posters. However, technology has made it imperative for companies to also invest in digital media, ranging from electronic versions of traditional collateral to PowerPoint presentations that can be easily disseminated to the public.

Particularly, a website is a form of digital collateral that plays a crucial role in boosting sales. It serves the purpose of communicating mission and value statements as well as selling products and services. For optimal return, a website should be laid out and written in a manner that clearly presents information to prospective buyers. Details on product specifications and retail price as well as benefits can entice a consumer to purchase a product or service. For further engagement, a website can be transformed into an interactive site that is visually appealing to encourage visitors to review a site longer. This gives a business more opportunities to convince a buyer that its product or service is worth the investment.


PRSA Bronze Anvil Award Celebrates Public Relations Excellence

Bronze Anvil Award pic
Bronze Anvil Award
Image: prsa.org

A public relations executive, Patrick O’Reilly serves clients from OPR Communications’ Riverside, California, office. Under the guidance of Patrick O’Reilly, the Riverside firm has garnered numerous awards, including the Public Relations Society of America (PRSA) Bronze Anvil Award.

The Bronze Anvil Award has been in existence for more than 45 years. Presented annually, the accolade celebrates public relations firms that demonstrate the best tactics and strategies as well as the creativity that is essential to growing its industry. PRSA evaluates submissions ranging from websites to media relations programs. In additions, the organization considers digital media, social media initiatives, and annual reports.

Submissions are currently being accepted for 2016. Early entries must be received by March 7 for a $100 application discount. Thereafter, firms can submit entries until the final deadline of March 21. Potential candidates can enter in 26 different categories. To view the categories and obtain more information about how to enter, visit www.prsa.org.

Essential Marketing Collateral to Build Brand Awareness

OPR Group pic
OPR Group
Image: opr-group.com

Riverside, California, executive Patrick O’Reilly is the president of OPR Communications. Through his Riverside company, Patrick O’Reilly helps clients develop marketing collateral to support business growth.

Print and digital marketing collateral comes in various forms. The following pieces are essential for helping businesses enhance awareness of their brand.

Fact Sheets
Facts sheets come in two forms. The first is a company fact sheet that can be used to attract potential investors and candidates for employment as well as give the media a quick synopsis of a business. It should include when a company was established, contact information, brief executive team biographies, and details about all offices. The second is a product or service fact sheet. This document communicates function and value of business offerings, as well as features and cost comparisons that make a product or service stand out from competitors.

Press Kit
A comprehensive document, a press kit tells the story of a company. It not only consists of fact sheets, but also includes positive news releases and articles published about a business. A company’s logo displays prominently on all items in a kit. If used to garner new partnerships, a business owner can include a personalized letter pitching the brand.

Success stories are valuable marketing tools. A company can display testimonials on its website for public viewing. In addition, testimonials can be leveraged to build a case study that is relatable to others. A case study illustrates how a company was able to help a customer overcome a challenge and gives supporting data to reinforce the quality of the service or product rendered.