Types of Marketing Collateral and Why Websites Are Important

Marketing Collateral pic
Marketing Collateral
Image: ehow.com

Patrick O’Reilly, a Riverside, California, communications professional, creates marketing programs that enhance brand awareness. Through his Riverside-headquartered company, Patrick O’Reilly offers assistance with various types of marketing collateral.

Traditional marketing collateral consists of printed brochures, direct mail, sales sheets, and posters. However, technology has made it imperative for companies to also invest in digital media, ranging from electronic versions of traditional collateral to PowerPoint presentations that can be easily disseminated to the public.

Particularly, a website is a form of digital collateral that plays a crucial role in boosting sales. It serves the purpose of communicating mission and value statements as well as selling products and services. For optimal return, a website should be laid out and written in a manner that clearly presents information to prospective buyers. Details on product specifications and retail price as well as benefits can entice a consumer to purchase a product or service. For further engagement, a website can be transformed into an interactive site that is visually appealing to encourage visitors to review a site longer. This gives a business more opportunities to convince a buyer that its product or service is worth the investment.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s