Morongo Indian Tribe Is Major Contributor to Regional Economy

Since founding O’Reilly Public Relations in 2001, Patrick O’Reilly of Riverside has catered to many prominent clients, including law firms, healthcare companies, government agencies, and multinational corporations. Clients served by the firm include PG&E, Lockheed Martin, the University of California at Riverside, and the Nature Conservancy.


Bronze Anvil Award Honors Best of Best in PR Campaigns

An award-winning public relations firm, O’Reilly Public Relations is led by PR veteran Patrick O’Reilly. Based in Riverside, California, the firm provides expert public and media relations services to a variety of clients, including government agencies, non-profits, and large corporations. Regularly recognized for excellence, the Riverside firm has earned various awards, including the Bronze Anvil Award from the Public Relations Society of America (PRSA).

The Bronze Anvil Award honors what it calls the “best of the best” tactics in PR campaigns. Applicants for the award must present specific communications pieces that were integral to the overall success of a PR effort. Award categories include media relations, feature stories, websites, social media, blogs, print marketing, press kits, and more.

Judges consist of national PRSA members and others who have specific expertise in the categories they review. They judge applications based on content planning, creative quality, and technical performance, as well as the results the campaign achieved.

2014 Public Relations Conferences

Patrick O’Reilly has accumulated extensive experience in the public relations field. As president and CEO of O’Reilly Public Relations in Riverside, California, he is active across the Western United States, providing public affairs, media relations, and crisis management services, among an array of other services. Patrick O’Reilly’s Riverside firm has received several awards from the Inland Empire chapter of the Public Relations Society of America.

In April of 2014, the Public Relations Society of America will hold its Counselors to Higher Education Summit, at which college public relations counselors will gather to be educated regarding the latest strategies in communication. The summit will focus on a theme of mobilization and change, advising PR professionals who handle the communications of higher learning institutions regarding ways to inspire change through community organization. Attendees will attend plenary sessions that provide useful strategies for everything from brand positioning to crisis management. Additionally, receptions and lunches will provide special opportunity to network with colleagues and media professionals. On the evening of the summit’s first day, there will be an award ceremony presenting the 2013 Advocate for Higher Education Award, and those attending will be treated to a special lecture by awardee Teresa Sullivan, president of the University of Virginia.

Elements of a Successful PR Campaign

Since 2001, Patrick O’Reilly has helped clients achieve their objectives as president of O’Reilly Public Relations (OPR) in Riverside, California. Over the past 12 years, Riverside, California-based Patrick O’Reilly has utilized various PR strategies, such as public affairs campaigns and media relations outreach to deliver award-winning programs for his clients. Here is a brief overview of a few of the elements needed to conduct a successful PR campaign.

Know your target audience – When planning your campaign, it is important to establish who your target audience is so you can craft messaging and activities that appeal to this specific audience. Target audiences can include customers, employees, potential clients, and stakeholders.

Establish your goals – Prior to implementing your PR campaign, it is important to determine what the goals and objectives are of the campaign. This will help you to plan what activities will be included in the campaign and will motivate you to work harder toward your goal.

Develop key messaging – Key messaging contains the most important facts about your business, product, or service. Key messages should be included in all facets of the campaign, including news releases, advertising, radio promotions, and brochures.

The O’Reilly Public Relations Team

Patrick O’Reilly owns and operates O’Reilly Public Relations (OPR) in Riverside, California. Founded in August 2001, OPR reflects the founder’s significant community, political, and media expertise. Patrick O’Reilly and his Riverside team of PR experts have developed OPR into a reputable firm with numerous types of successful communications campaigns to its credit.

The team at OPR includes professionals with proven records of successes in public affairs. With requisite insight and talent, the OPR team comprehends the tactical advantages of aligning client objectives with appropriate public policy.

In addition to Patrick O’Reilly, the OPR team includes vice president Lou Monville and director of media relations Michael Fisher. Mr. Monville gives business and public agency clients the benefit of his experience in strategic public affairs. His clients are located across the western United States. For more than 10 years, he has assisted clients in such issues as energy project development, in land use entitlement, and in higher education.

In his role at OPR, Michael Fisher engages his skill as an award-winning journalist to conceive and to develop communications and media relations programs. He has executed crisis response plans and provided media training to help clients develop essential PR skills.