The president of Riverside, California-based OPR Communications, Patrick O’Reilly has established a long career assisting clients with their public relations strategies. PR assistance for local governments constitutes an area of focus for Patrick O’Reilly and the other seasoned professionals of his Riverside firm.
As increasing numbers of people use social media for news and communication, local government agencies have begun to rely on these tools to engage with their constituencies and provide information in a timely manner. Some agencies are using Twitter to communicate imminent extreme weather events and other types of emergencies, as the platform provides an effective and a low-cost means of spreading information.
Facebook and Twitter also provide ways to engage with community members who may not have the time or inclination to attend community events. When local governments maintain a social media presence, they increase the avenues through which they can interact with the people they serve. Posting videos of town events on YouTube can be a simple way to share events with people who couldn’t attend and may even boost attendance at future events.
Seasoned public relations professional Patrick O’Reilly serves as the president of OPR Communications, a public relations firm in Riverside, California. Patrick O’Reilly and other members of his Riverside-based company offer a wide variety of PR services, including crisis communications. When a crisis occurs, a rapid, thoughtful response is often necessary, and an experienced PR professional can help an organization get through what might initially seem like a disaster.
At the outset of a crisis, an organization must assess what has happened and consider how to proceed. But in the process of making this assessment, the public and stakeholders in the organization may clamor for information. In the immediate aftermath of a crisis, it is helpful to have a “holding statement” prepared until the company can decide on a longer-term response.
Such statements should focus on what has been and will be done. For example, if a company has begun to investigate what occurred, its holding statement could emphasize that it is still determining what happened and will take action based on the results of its investigation.
While organizations can undertake some crisis management on their own, professional assistance like that offered by OPR Communications can be very helpful in many situations.
Patrick O’Reilly currently serves as president of O’Reilly Public Relations in Riverside, California. For more than a decade the Riverside firm has worked to develop a nationally-recognized reputation for public and media relations, and Patrick O’Reilly has expanded the firm’s public relations (PR) offerings to address the needs of countless industries.
The services of a trained PR professional can be put to use in any number of fields, including, for instance, education; a PR expert working in education must not only excel in traditional financial and administrative capacities, but also understand the academic and student-related issues unique to a school district, private college, or public university. The emerging energy marketplace, on the other hand, demands that PR professionals have knowledge of government policies and industry restrictions regarding world energy communities (like those located throughout the California deserts).
The gaming industry is another market that requires PR experts to develop unique skills, particularly when working with gaming facilities run by Native American tribes. Additional industries that rely on specialized PR strategies include food and product safety, health care and assisted living, and transportation.
Patrick O’Reilly, based out of Riverside, California, is the president of O’Reilly Public Relations. As president of the Riverside PR firm, Patrick O’Reilly oversees crisis communications efforts, brand marketing campaigns, and speechwriting services.
A specialist in neuroscience, Andrew Newberg, MD, has published what he feels are the eight key components of delivering an effective speech. While the content and message of a speech are important, the method of delivery is equally, if not more, important. Maintaining relaxed eye contact with the audience is an obvious tactic to keep in mind, while having reassuring, kind facial expressions and an inviting tone of voice are two additional ways to hold the audience’s attention. Additional physical cues that should accompany a well-written speech are interactive hand gestures, a calm and relaxed posture, and a steady rate of speaking. Keeping speeches as short as possible is another method of ensuring the audience does not lose interest in the speech.
Since founding O’Reilly Public Relations in 2001, Patrick O’Reilly of Riverside has catered to many prominent clients, including law firms, healthcare companies, government agencies, and multinational corporations. Clients served by the firm include PG&E, Lockheed Martin, the University of California at Riverside, and the Nature Conservancy.
Patrick O’Reilly has accumulated extensive experience in the public relations field. As president and CEO of O’Reilly Public Relations in Riverside, California, he is active across the Western United States, providing public affairs, media relations, and crisis management services, among an array of other services. Patrick O’Reilly’s Riverside firm has received several awards from the Inland Empire chapter of the Public Relations Society of America.
In April of 2014, the Public Relations Society of America will hold its Counselors to Higher Education Summit, at which college public relations counselors will gather to be educated regarding the latest strategies in communication. The summit will focus on a theme of mobilization and change, advising PR professionals who handle the communications of higher learning institutions regarding ways to inspire change through community organization. Attendees will attend plenary sessions that provide useful strategies for everything from brand positioning to crisis management. Additionally, receptions and lunches will provide special opportunity to network with colleagues and media professionals. On the evening of the summit’s first day, there will be an award ceremony presenting the 2013 Advocate for Higher Education Award, and those attending will be treated to a special lecture by awardee Teresa Sullivan, president of the University of Virginia.
Patrick O’Reilly owns and operates O’Reilly Public Relations (OPR) in Riverside, California. Founded in August 2001, OPR reflects the founder’s significant community, political, and media expertise. Patrick O’Reilly and his Riverside team of PR experts have developed OPR into a reputable firm with numerous types of successful communications campaigns to its credit.
The team at OPR includes professionals with proven records of successes in public affairs. With requisite insight and talent, the OPR team comprehends the tactical advantages of aligning client objectives with appropriate public policy.
In addition to Patrick O’Reilly, the OPR team includes vice president Lou Monville and director of media relations Michael Fisher. Mr. Monville gives business and public agency clients the benefit of his experience in strategic public affairs. His clients are located across the western United States. For more than 10 years, he has assisted clients in such issues as energy project development, in land use entitlement, and in higher education.
In his role at OPR, Michael Fisher engages his skill as an award-winning journalist to conceive and to develop communications and media relations programs. He has executed crisis response plans and provided media training to help clients develop essential PR skills.