Tag Archives: Riverside

OPR Communications Wins a 2015 PRSA Polaris Award

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A highly-skilled public relations professional with a bachelor’s degree in international affairs from the University of Southern California, Patrick O’Reilly serves at the president of Riverside, California-based OPR Communications, which values accountability, respect, and results. In 2015, Patrick O’Reilly’s Riverside company won the Public Relations Society of America’s (PRSA’s) Polaris Award for the BVES Holiday Light Exchange campaign.

PRSA hosts a variety of awards events that recognize outstanding public relations professionals and their work in numerous categories. At the national level, these include the Silver Anvil Awards, which are very prestigious and are known as “the Oscars of the public relations profession.” The Silver Anvil Awards are announced each spring at a show in Manhattan, New York. PRSA also gives out the Bronze Anvil Awards for individual campaign components as well as a variety of individual awards and the section awards, which are made to practitioners on the basis of industry expertise.


Handling Tough Media Interviews

Patrick O'Reilly

As the president of Riverside, California’s OPR Communications, Patrick O’Reilly has provided well-crafted public relations services to clients for more than a decade. OPR is particularly noted for its ability to advise clients on media relations and crisis communication, two vital aspects of any public relations plan. Patrick O’Reilly and OPR have delivered high-quality work to educational institutions, energy companies, and a variety of small businesses and major corporations in Riverside and elsewhere.

All public relations professionals understand that preparing a client to deal with a difficult or sensitive media interview can represent a significant challenge. Helping a client avoid being ambushed with aggressive or insinuating questions from journalists involves a number of factors.

In general, anyone facing a tough interviewer should spend time practicing answers to the kinds of questions likely to be asked, as well as reinforcing core messages. Rehearsal can help even the most nervous individual feel more in command of his or her responses.

It’s important not to dodge leading questions. Answer without appearing defensive, then close with a truthful and positive statement.

Be careful with hypothetical questions. Concentrate on the facts without indulging in speculation. You can say, “While I can’t comment on something that hasn’t happened, I can say . . .”

One time-honored way to address tough questions involves “bridging”—using the question as a lead-in to delivering a core positive message. Phrases that come in handy here include “We need to remember,” “It’s important to,” and the like.

Chipotle Reaches Out to Customers with New PR Plan

OPR Group pic
OPR Group
Image: opr-group.com

OPR president Patrick O’Reilly is a Riverside, California, public relations professional with varied experience in corporate communications and crisis management. Since 2001, Patrick O’Reilly has led the Riverside-based firm to develop public relations strategies for organizations in a variety of sectors ranging from higher education to food production.

Popular fast-casual restaurant Chipotle Mexican Grill recently experienced declining sales and negative press following an outbreak of E. coli and norovirus that affected customers across the United States, and its efforts in the wake of this incident provide an admirable example of a focused PR strategy developed to manage a corporate crisis. Chipotle is confident that it will overcome this roadblock with a combination of food safety improvements and consumer trust. According to founder and co-CEO Steve Ells, the company will implement new practices, such as pre-chopping tomatoes before they reach the restaurants and bolstering produce testing methods, to greatly reduce the possibility of any future health concerns.

Chipotle will also implement a multifaceted marketing strategy to communicate to customers that the restaurant is a safe place to eat. This will include detailed correspondence explaining the incident, as well as coupons to welcome customers back, all underscored by a tone of humility.

Copy that Increases Sharing on Social Media

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President of OPR Communications in Riverside, California, Patrick O’Reilly possesses more than two decades of public relations experience. Patrick O’Reilly and his Riverside team deliver numerous services, including copywriting.

Copywriting is among the most important pieces to creating and delivering sound content. In terms social media, such as Twitter and Facebook, quality content not only engages a person to follow a company, but it also encourages them to take action, thus converting a fan into a customer.

To increase conversion rates, a company should craft messages that persuade people to share. Copy must include a unique selling proposition (USP) that helps a business or product stand out from competitors. A USP should be concise and summed up in a single sentence that is clearly understood by targeted audiences.

Likewise, effective copy that promotes sharing uses PAS, which stands for “problem, agitate, and solution.” Copy that identifies a problem and explains how it impacts a person, and then follows it up with a resolution is more likely to go viral. Using strong action verbs and incorporating a cliffhanger element also can increase sharing.

Elements of Good Speeches

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Riverside, California-area resident Patrick O’Reilly has over a decade of experience in public relations. Steering strategic communication campaigns in the western United States, Patrick O’Reilly’s Riverside company OPR Communications offers its clients a wide variety of communication assistance, including speech writing services.

Effective speeches are written with meticulous care. A methodical approach to speech writing will involve awareness of:

1. Your audience. Before writing a speech, ensure you understand the audience, their needs, expectations, and attitudes. Find out what they already know and do not know, their attitude toward the speaker, and any prevailing interests they may have.

2. The core message. Focus your speech on the core message of interest to the audience. Make it simple and understandable. Too little substance spurs disinterest, while too many ideas will have the audience confused about your priorities.

3. Structure. Start by setting the expectation and identifying a path, and follow it through to the destination. Do not include extraneous, irrelevant, or contradictory information.

4. The opening. Grab the audience’s attention from the beginning. Ask a question or share a startling statistic or humorous short story. Start with momentum and capitalize on it to the end.

Types of Marketing Collateral and Why Websites Are Important

Marketing Collateral pic
Marketing Collateral
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Patrick O’Reilly, a Riverside, California, communications professional, creates marketing programs that enhance brand awareness. Through his Riverside-headquartered company, Patrick O’Reilly offers assistance with various types of marketing collateral.

Traditional marketing collateral consists of printed brochures, direct mail, sales sheets, and posters. However, technology has made it imperative for companies to also invest in digital media, ranging from electronic versions of traditional collateral to PowerPoint presentations that can be easily disseminated to the public.

Particularly, a website is a form of digital collateral that plays a crucial role in boosting sales. It serves the purpose of communicating mission and value statements as well as selling products and services. For optimal return, a website should be laid out and written in a manner that clearly presents information to prospective buyers. Details on product specifications and retail price as well as benefits can entice a consumer to purchase a product or service. For further engagement, a website can be transformed into an interactive site that is visually appealing to encourage visitors to review a site longer. This gives a business more opportunities to convince a buyer that its product or service is worth the investment.

PRSA Bronze Anvil Award Celebrates Public Relations Excellence

Bronze Anvil Award pic
Bronze Anvil Award
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A public relations executive, Patrick O’Reilly serves clients from OPR Communications’ Riverside, California, office. Under the guidance of Patrick O’Reilly, the Riverside firm has garnered numerous awards, including the Public Relations Society of America (PRSA) Bronze Anvil Award.

The Bronze Anvil Award has been in existence for more than 45 years. Presented annually, the accolade celebrates public relations firms that demonstrate the best tactics and strategies as well as the creativity that is essential to growing its industry. PRSA evaluates submissions ranging from websites to media relations programs. In additions, the organization considers digital media, social media initiatives, and annual reports.

Submissions are currently being accepted for 2016. Early entries must be received by March 7 for a $100 application discount. Thereafter, firms can submit entries until the final deadline of March 21. Potential candidates can enter in 26 different categories. To view the categories and obtain more information about how to enter, visit www.prsa.org.