President of OPR Communications in Riverside, California, Patrick O’Reilly possesses more than two decades of public relations experience. Patrick O’Reilly and his Riverside team deliver numerous services, including copywriting.
Copywriting is among the most important pieces to creating and delivering sound content. In terms social media, such as Twitter and Facebook, quality content not only engages a person to follow a company, but it also encourages them to take action, thus converting a fan into a customer.
To increase conversion rates, a company should craft messages that persuade people to share. Copy must include a unique selling proposition (USP) that helps a business or product stand out from competitors. A USP should be concise and summed up in a single sentence that is clearly understood by targeted audiences.
Likewise, effective copy that promotes sharing uses PAS, which stands for “problem, agitate, and solution.” Copy that identifies a problem and explains how it impacts a person, and then follows it up with a resolution is more likely to go viral. Using strong action verbs and incorporating a cliffhanger element also can increase sharing.